The ‘Live Your Goals’ campaign in Papua New Guinea will target young girls from the age of six- to 24. The programme is aimed at promoting and empowering as many young girls as possible and to encourage more women and girls to participate in football.
The ‘Live Your Goals’ launch coincided with the Host City Governor Powes Parkop’s popular health initiative the ‘Walk for Life’ program which attracted thousands of city residents who witnessed the legacy program launching.
Over 200 girls participated in a football festival organised to mark the launch and to promote the FIFA U-20 Women’s World Cup.
FIFA’s ‘Live Your Goals’ campaign was first launched at the FIFA Women’s World Cup in Germany in 2011 and since then it has evolved into one of FIFA’s most recognised initiative in women’s football.
The ‘Live Your Goals’ programme is part of FIFA’s legacy for staging the FIFA U-20 Women’s World Cup in Papua New Guinea.
PNG Football Association President David Chung said the programme aims to inspire young girls and women to participate in the world’s most popular sport to show that they can achieve their goals through football.
“Women’s football is growing rapidly and the programme provides a golden opportunity for women and girls to develop healthy lifestyles and participate in the sport as players and professionals. It is envisaged that through the hosting of the FIFA U-20 Women’s World Cup, women can be inspired and empowered to tackle gender prejudice and discrimination in a country like Papua New Guinea,” Chung stated.
“There is already a strong focus on women football development in Papua New Guinea – we anticipate an increase in popularity of football as a result of the hosting of the FIFA U-20 Women’s World Cup in November,” he said.
For the first year of the programme, the focus will be in Port Moresby where the World Cup will be hosted and will include some of the home towns of the PNG U-20 women’s players. The programme will then be rolled out to the 4 regions to boost existing programmes and recruit new girls for the PNG Football Associations existing women’s football development program, the Merifutbol Programme.